DESIGNER UNKNOWN SEIZE HIM! / [PRINCE VALIANT.] 1965. 51 3/4x31 3/4 inches, 131 1/2x80 1/2 cm. United Book Guild, New York. Condition A: minor time-staining in lower right margin. Paper. Dick West, writing for the United Press International (UPI), first reported on this series of Pop Art posters in the middle of April 1965. His article, which was picked up by newspapers around the country, began by asking "Do you find that your dinner guests no longer seem to notice that original Picasso hanging over your mantle? . . . In short, are you looking for something new and different in the cultural line with which you impress your avant-garde friends and provide a conversation piece for your home?" He outlines the concept of Pop Art for the reader and then explains, "A New York adman named Ernie Fladell, and some of his associates, conceived a plan of putting enlarged drawings of comic strip heroes on posters and making them available to the art hungry public."
![DESIGNER UNKNOWN. SEIZE HIM! / [PRINCE VALIANT.] 1965. 51x31 inches, 131x80 cm. United Book Guild, New York.](https://catalogue.swanngalleries.com/full//643\727643.jpg)